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Velveeta

Velveeta

Velveeta lovers know it as Liquid Gold, and it has been a favorite of families since 1928. Known for its smooth, creamy texture and perfect melt, Velveeta is ideal in dips and a mainstay in recipes like homemade macaroni and cheese, grilled cheese sandwiches and casseroles.

In 1984, Velveeta expanded outside the dairy aisle with the introduction of Velveeta Shells and Cheese dinners. Today, the brand offers:
  • Velveeta pasteurized recipe cheese product
  • Velveeta pasteurized reduced fat recipe cheese product
  • Velveeta sliced pasteurized prepared cheese product
  • Velveeta shredded pasteurized prepared cheese product
  • Velveeta Shells & Cheese macaroni and cheese dinners and microwaveable cups
  • Velveeta Cheesy Potatoes side dishes
  • Velveeta Cheesy Skillets dinner kits
  • Velveeta Cheesy Bowls microwaveable singles
  • Velveeta Cheesy Casseroles dinner kits

Velveeta Fun Facts
  • The American Medical Association granted Velveeta its seal of approval in 1931.
  • In the 1970s, the first recipe calling for both Velveeta and RO*TEL brand diced tomatoes and chilies is published. Today, the Famous Queso Dip that pairs the two brands is a mainstay at football parties.
  • Velveeta Cheesy Skillets hit store shelves in 2011 with Velveeta Cheesy Bowls following in 2013.
  • Velveeta Shells and Cheese Bold launched in 2015 with exciting new flavors of a longtime favorite.
Velveeta