Kraft Macaroni and Cheese
Revenues: $100+ million
To help families make convenient, quick and affordable meals that the entire family could enjoy, a Kraft Foods salesman in St. Louis, Missouri, decided to pair grated-cheese envelopes together with packages of quick-cooking macaroni. Once local retailers put the combined product on their shelves, the idea caught on quickly.
Since its introduction over 75 years ago, Kraft macaroni & cheese dinner has been a family favorite and is one of the fastest-selling food items in the grocery store. Kraft makes a variety of delicious macaroni and cheese dinners:
- Kraft Macaroni and Cheese Dinner
- Kraft Microwavable Macaroni and Cheese Dinner
- Kraft Deluxe Macaroni and Cheese Dinner