Our Brands

Oscar Mayer

Oscar Mayer

Oscar Mayer, the maker of hot dogs, lunch meats and bacon, is one of our billion-dollar brands. With convenient mealtime options, like Oscar Mayer Deli Fresh, Carving Board meats, and Oscar Mayer Adult Lunch Combos, even when life gets messy, we've got you covered. Whether it's on the grill, on the playground, or on the go -- it's food for today's family, it's Oscar Mayer.

Oscar Mayer Fun Facts
  • 1883: Oscar F. Mayer and his brothers open their first butcher shop in Chicago, Illinois.
  • 1929: Oscar Mayer & Co. begins manually banding its wieners with a yellow paper band bearing the company name, the industry's first effective branding device.
  • 1936: The Oscar Mayer Wienermobile vehicle takes its inaugural drive in 1936 from Janesville, Wis., to stores around the Midwest, where it drew huge crowds. Because who doesn't love a hot-dog-shaped car?
  • 1963: Sing along with us: "Oh, I'd love to be an Oscar Mayer wiener. That is what I'd truly like to be. 'Cause if I were an Oscar Mayer wiener, everyone would be in love with me." The now-familiar jingle is revealed and other jingles never quite recover from its awesomeness.
  • 1974: "The Bologna Song" is introduced on television.
<i>Oscar Mayer</i>