ABOUT KRAFT CANADA
Tim Berman – Acting President
Mark Ayer – Sales
Mina Fior – Human Resources
Taryn Miller – Finance
Julie Edwards – Supply Chain
Lori Morrison – Research, Development & Quality
Tony Matta – Marketing
Jack Hewitt – Portfolio Marketing
Rosanne Angotti – Legal
Kathy Murphy – Corporate Affairs
Barb Peters - Foodservice
With solid roots in Canada, Kraft Canada’s heritage can be traced back to J.L. Kraft. Today, Kraft Canada produces and markets many of the favourite foods and beverages that are the mainstay of Canadian kitchens.
J.L. Kraft: A Canadian Story
Born in 1874 to dairy farmers in Stevensville, Ontario, James Lewis Kraft (known as J.L.) began his working life as a sales clerk in a country general store. He didn’t like the poor economics he saw at the general store so with a vision of modern food merchandising, he set out to do something about it.
Mr. Kraft Moves to Chicago
In 1903, J.L. Kraft moved to Chicago and with $65 in capital, he entered the wholesale cheese business. Using a rented wagon and horse named Paddy, he bought cheeses daily from Chicago’s warehouse district and delivered them to local merchants. When his business prospered, he expanded it to include manufacturing. Kraft was on the brink of revolutionizing cheese manufacturing, not only in Chicago, but around the world.
Processed Cheese – A Revolution in Food Production
In his early wholesale cheese days, Kraft was troubled by the amount of waste involved in selling cheese. He was determined to make cheese a more dependable and marketable commodity that would keep better, cook better and could be packaged in convenient sizes without waste.
Working with a double boiler and an old copper kettle in his kitchen, Kraft experimented with different formulas of blending and heating cheese. His determination paid off. In 1916, J.L. Kraft was granted a patent for what became known as processed cheese.
Kraft: A Canadian Household Word
In 1920, Kraft entered the Canadian market by purchasing MacLaren’s Imperial Cheese Co. Ltd, which had a factory in downtown Montreal. The company grew rapidly during the 1920’s and Kraft hired a home economist opening the celebrated Kraft Kitchens to answer consumer mail and develop recipes. When the first cheese advertising appeared from coast-to-coast Kraft became a household name.
Post War Expansion
Following World War II, the company’s name was changed from Kraft Cheese Company to Kraft Foods. The name change reflected its expanding array of food products, with new lines becoming an almost annual event. In order to get product to market, Kraft developed a coast-to-coast sales and distribution system that was regarded as one of the finest in the food industry.
Kraft General Foods
In 1989, Kraft merged with General Foods to form Kraft General Foods. The new company offered more than 1,000 products to Canadian consumers.
On January 20, 1995, Kraft General Foods was officially re-named Kraft Canada Inc. (KCI). In the US the company was renamed Kraft Foods.
Kraft Continues to Grow
In 2000, Philip Morris Companies, Kraft’s parent company at the time, acquired Nabisco Holdings and integrated the Nabisco brands into Kraft Foods. One year later, Philip Morris made an initial public offering for Kraft Foods Inc. common stock in the second-largest IPO in U.S. history. On June 13, 2001, Kraft stock began trading on the New York Stock Exchange under the symbol “KFT.”
Kraft Foods Inc. became a fully independent company on March 30, 2007. On April 2, 2007, Irene Rosenfeld, Chairman and CEO joined 11 Kraft employees to ring The Opening Bell at the New York Stock Exchange to mark the first day of trading following the complete spin-off from its parent company. Kraft Foods Inc. (KFT) replaced American International Group Inc. (AIG) in the Dow Jones Industrial Average, effective with the opening of trading on September 22, 2008.
In 2010 Kraft Foods Inc. acquired Cadbury plc for $18.5 billion becoming the world leader in snacks.
In 2012, Kraft Foods Inc. spun off its North American grocery portfolio, which is now known as the Kraft Foods Group.
About Kraft Canada Today
Kraft Canada is one of Canada’s largest CPG companies and has an unrivaled portfolio of brands people love. The portfolio includes iconic brands across 17 great categories, with 13 at #1 share and four at #2 share. In Canada, Kraft brands include Kraft Dinner macaroni and cheese, Jell-O, TASSIMO, Nabob, Amooza, Cracker Barrel, Kraft Peanut Butter and Kool-Aid.
Nine mega brands include: Cracker Barrel, Philadelphia, Kraft Singles, Maxwell House, Kraft Shreds, Kraft Peanut Butter, TASSIMO, Kraft Dinner and Kraft Salad Dressings.
As a leading food company in Canada, Kraft Canada is committed to giving back to the communities where our employees live and work. Giving back is an integral part of our culture. At Kraft Canada, we focus our community giving under two key pillars: hunger and healthy lifestyle. And to help us make the biggest impact possible, we’re teaming up with leading non-profit organizations that specialize in these areas.
As a leading food manufacturer, we direct our charitable giving efforts towards fighting hunger in Canada by partnering with Food Banks Canada and focusing their efforts to support the growing capacity needs of their members.
We support active, healthy lifestyle choices through partnerships with the Boys and Girls Clubs of Canada, Dietitians of Canada and the Canadian Foundation for Dietetic Research.
Across the country, our employees generously give back by donating time, talent, food and funds to make their neighbourhoods better places. Kraft Canada is a long-time partner of the United Way of Greater Toronto and Centraide. For decades we have raised money for local member organizations through our national campaign. Our success is dependent on the participation and passion of our employees. Our manufacturing facilities also give back through Kraft Canada Cares, a grant program that enables our two manufacturing facilities to support local initiatives.
Are you interested in a position with Kraft Canada? Click on this link to find out more.